Victoria Swafford, MS, BSN, RN, CP, DT, Founder & CEO of White Coat Concierge Beauty & Aesthetics, LLC, brings more than 25 years of clinical expertise in nursing and nutrition to her leadership role, blending advanced medical knowledge with a patient-centered, results-driven approach. With dual degrees in nursing and nutrition, and a master’s emphasizing performance improvement under evidence-based practice, Victoria is a board-certified practitioner and trained in advanced diagnostic techniques, allowing her to design safe, personalized aesthetic and wellness plans that integrate medical rigor with aesthetic innovation. Her extensive background includes quality and patient safety, aesthetics, case management, nutritional therapy, and surgery, which she leverages to create sophisticated concierge services focused on long-term health, preventative strategies, and natural-looking enhancements. Known for her collaborative leadership and commitment to continual education, Victoria partners with a team that prioritizes ethical practice, measurable outcomes, and a seamless client experience grounded in clinical excellence.

Aesthetic Training: National Laser Institute, My Spa Live, CM Aesthetics, Dr. Tim Pearce.